According to the Assintel Report, carried out in the first four months of the year and curated by the Ixé Institute – sponsors of the project are Grenke, Intesa Sanpaolo, TIM, and Open Gate Italia – Italian startups are digital, social and sustainable, their market is mainly B2B. They primarily target the ICT and business services sector.
The Italian startup is a typically small business (83% have fewer than 10 employees, 72.6% have fewer than 5 partners). Half of Italian startups are found to be already in the scaleup (52.7%) or commercial launch phase (26.9%). The prevailing market is B2B, for 64.3% of them. The main market segments are ICT (38.1% of them), business products and services (37.4%), healthcare, pharma and biotech (18%), manufacturing (17.3%), and finance and food & beverage (17%).
All Italian startups have an online presence: 99% have at least one online channel, whether a website or social. LinkedIn is the favourite social network (with 85% of presences), followed by Facebook (57.8%), Instagram (57.1%), YouTube (31.3%), TikTok (12.9%) and finally X (10.5%).
Regarding adopted technologies, artificial intelligence is used by 43.9% of them, followed by digital platforms (32%), cloud (28.9%) and social media marketing systems (28.9%).
As for proprietary technologies, 58.1% already have them or are developing them. In addition, 38.4% have already developed or are developing patents.
In addition, the product 68% of the startups surveyed have an impact in terms of ecology and sustainability, mainly when targeting the energy/utilities (75.6%), healthcare/pharma/biotech (75.5%), finance (72%) and ICT (71.4%) sectors.
Regarding gender equality, the survey confirmed male dominance in STEM disciplines and a culture that is not yet fully inclusive. This is also evident in the corporate composition of innovative startups: 46% of the startups mapped have at least one woman as a founding partner, but the percentage drops to 25% for the presence of women on the Board of Directors; only 21.9% are currently CEOs. As a positive sign, the trend is for a more significant female presence in new startups, with an average of 37% within BoDs.
SUBSCRIBE TO THE SCALEUPITALY NEWSLETTER
For more info (in Italian) visit https://www.assintel.it/wp-content/uploads/2024/05/Slide-Buriani-v3.pdf